Course Curriculum

  • 1

    Determine Content Themes and Purpose

    • Determine Content Themes and Purpose

    • Download the Persona Template

  • 2

    Generate Ideas for Content

    • Generate Ideas for Content

  • 3

    Determine If You Should Curate Content

    • Determine If You Should Curate Content

  • 4

    Align Content to Your Sales Process

    • Align Content to Your Sales Process or Buying Funnel

    • Prospect to Customer Outline

  • 5

    Manage Your Content Marketing Channels

    • Manage Your Content Marketing Channels

  • 6

    Bonus Activity : Creating a Brand Story Outline

    • Worksheet: Create a Brand Story to Connect with the Market

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About the instructor

CEO & FOUNDER

Brittany Benson

Brittany Benson is a solid professional with a robust passion for hard work and helping others. After several years of trying to climb the corporate ladder she found herself laid off. Thankfully she had The Branding Bar where she took on social media and PR projects in her down time. Today with her agency she shapes and molds digital brands and has a strong focus on helping entrepreneurs. Brittany received her B.A. from North Carolina University, with a concentration in Mass Communications. She also gained her Masters degree in Marketing Management from Strayer University. She has garnered plenty of positive attention because of her unyielding work ethic, professionalism, and pleasant personality and has even been featured on The Oprah Winfrey Network. “My motivation comes from wanting the best life possible for myself, and knowing that I can achieve anything if I am persistent, and put my energy into whatever I’m working on, “ states Ms. Benson.For Brittany success is measured by how many people you also help find it. Even with all the roles she plays, Brittany never loses sight of her most important one, which is to always remain true to who she is.